Investment firms are a great business, but the average person may get easily overwhelmed by the mere idea of investing and other financial products and services. And that’s where marketing comes in.
Through marketing, you can make information about your investment firm a lot more easy to digest for people who may not know about it. And one of the best ways to promote your products is through SMS.
If you want to learn more, here’s a brief guide on how SMS marketing can greatly benefit your investment firm’s current marketing operations.
A Brief Introduction to SMS Marketing
SMS Marketing is a fast, easy, and reliable way to get the word out there about your business. And it’s especially useful for businesses concerned with investing firms that need to reach a lot of people quickly and efficiently.
This type of marketing comes in many forms. The most common one is in the form of text blasts. You can get a list of leads that fit your demographic criteria, and through a specialized platform like CommPeak’s TextPeak, you can give them information on the different investment products and services you provide.
You can also use SMS marketing to retain your current customers as well as find new ones. Your existing clients can sign up for an SMS subscription to get updates on your new investment products, developments on their own financial portfolios, and other kind of useful information.
However you want to use it, there are a lot of benefits to adding SMS to your current marketing campaign. Here are other ways it can improve your current operations:
Flexible
When you’re in the business of financial investing, you’re going to need a lot of flexibility. Everyone has differing needs and goals for growing their wealth, and you should be able to adapt to that.
With CommPeak’s SMS services, you can have the flexibility you need to succeed. You can create creative and engaging marketing campaigns through texts and reach a whole new and unfamiliar audience that could be interested in investing.
And marketing isn’t the only thing you can do with our SMS services. With CommPeak, you can also use it to open two-way communication and give your clients more personalized and specific services. We also offer OTP services that can add an additional layer of security to your client’s financial transactions.
Broad Reach
Its broad reach is definitely one of SMS marketing’s biggest advantages over every other type of marketing. There’s not much that can’t receive it, and you’ll rarely have signal or connection issues. You don’t have the limitations of brick-and-mortar operations with agents knocking at every door they can physically travel to.
But, at the same time, you won’t have to shoulder the costs of TV and Internet marketing. You get the best of both worlds, and you can reach more people on top of that. You won’t be restricted by city, country, or continent. If you want to market to a specific demographic, you can just do that easily with local numbers.
Convenient and User-Friendly
SMS marketing is convenient for both your investing business and the clients you serve. Texts are always easy and uncomplicated for the average user. There are no bells and whistles. Everyone has a phone and a mobile number. It’s easy to get your messages to them, and it’s easy for them to read them.
Our dashboard is intuitive and user-friendly, so you and your agents won’t have any difficulty navigating it to craft new and interesting marketing messages that can entice new people into investing in your firm and help your existing clientele broaden their financial horizons.
Positive Impression on Customers
SMS marketing is one of the best tools you can use to set a casual and easygoing tone with your customers right from the start. And for an investment firm that deals with a lot of complicated financial concepts, that’s worth a lot.
Texting forces you to keep things short and sweet, meaning your clients will also have an easier time understanding the investment products you’re selling. The relaxed tone will help keep them around to listen and learn more about what you’re selling.
You can also open two-way SMS channels to establish an even stronger connection with your client. It will give them a closer and more personal relationship with you and your firm. You can send them reminders, updates, and new investment opportunities through text. And they can send in their own questions, concerns, and requests through the same channel, making for a smooth and seamless line of communication.
You can converse directly with your clients and help build trust with each other. With two-way messaging, you can also more easily tailor your investment products to fit your customer’s needs and goals in life.
Cost Efficient
An SMS marketing campaign is incredibly cheap, especially compared to the alternatives. You’re just gonna be sending text, after all, and with today’s technology, it doesn’t take much to do that at all.
With CommPeak’s services, you can send out thousands of messages in a few seconds and reach new clients. You can tell them about investment opportunities they might be interested in or talk about the different financial products you offer. And it’s not limited to any specific area, either. You can target people from other countries and continents with ease. The sky’s the limit when it comes to SMS.
And how easy it is to use is another cost-saving opportunity. You won’t have to spend as much time training new staff and getting them used to a complicated platform. All our processes are easy to understand, even for the average person, so your agents can get started sending messages right away.
High Return on Investment
With its broad reach and low cost, you’re almost guaranteed a high return on your investment with SMS marketing. The more people know about your investment firm and the services you offer, the more customers you ultimately get.
But, if you’re really looking to expand and make the most out of your business, CommPeak also offers a host of other tools that you might be interested in. With our reliable DID numbers, we can minimize the risk of your messages being marked as spam. If you want to try out telemarketing, we also offer VoIP services to ensure you can call anyone anywhere at any time.
In addition, we offer other products, such as our powerful and reliable Dialer PBX, which can help make your marketing campaigns much more manageable. So, if you need something specific or want to learn more about what CommPeak has to offer, don’t hesitate to call our expert sales team, and let’s talk about it.
