Marketing

Marketing Manager

Israel (Hybrid)
Full-time.

Description

CommPeak is a quickly growing global high-tech company, creating in-house, automated tools that promote effective, personalized, and efficient communication between businesses and individuals. The CommPeak team is constantly working on multi-regional projects, encouraging collaborations that result in innovative solutions. With offices worldwide, you’ll have the opportunity to build global relationships with teammates eager to make an impact on the communication industry.

In this role you will be responsible for planning and executing CommPeak’s global marketing strategy, for managing the way we tell CommPeak’s story to the world.



Responsibilities

  • Develop and refine an integrated, global, cross-channel digital strategy that leverages insights to drive increased conversions and engagement- paid channels, website, Google Analytics, search engine marketing (SEM), and search engine optimization (SEO). 
  • Creation of marketing assets: collateral and videos. Working with external and internal vendors and teams from ideation through the process and on to the final output.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to generate proposals for tactics and campaign development
  • Create both tactical and strategic digital campaigns using email, landing pages, and ads to drive contact acquisition/event registration and build our audience
  • Build & manage ad campaigns in AdWords, Facebook, LinkedIn, and Twitter 
  • Local and global planning and management of marketing events of all types (shows, webinars, digitals etc), including all aspects, from logistics to billing. Supporting the global Sales team with guidance and planning of marketing events in different geographies.
  • Prioritize and project manage growth experiments to ensure ongoing optimization of acquisition efforts and to test new tactics
  • Manage the website performance and optimization-handle basic backend tasks and immediate changes. Work with the web team on more complicated web tasks until the task is completed and the desired change/addition is made.


Requirements

Qualifications:


  • 3+ years in B2B high tech marketing with experience with building and optimizing paid digital programs (e.g. Google, LinkedIn, FB, Twitter, and others) ideally in a B2B SaaS/Tech company
  • Experience with Google Tag Manager and Google analytics
  • Proven track record of reaching and engaging audiences through integrated paid digital programs
  • Experience managing external partnerships, particularly experience serving as the key contact with external agency partners
  • Experience with ABM program to drive personalization and scale focused on the buyers' journey, delivering the right marketing program and content at the right time
  • Experience with optimizing website performance and improving conversion
  • Native English speaker/ Excellent level of English with excellent written and verbal communication skills

 


Desired Technical Skills:


  • Experience in affiliate and referral marketing for B2B software
  • Experience with web analytics tools and tracking tools
  • Understanding of WordPress, HTML, and CSS
  • Experience with Email Service Provider platforms.


Benefits


  • Great career growth opportunity to develop within the Company
  • Learning culture- We invest greatly in learning and developing professional and personal skills
  • Working in truly international team on truly international and multi-regional projects

 

CommPeak is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) regardless of race, religion, sexual orientation, physical disability or any other status protected by federal, state and local laws.